m.e.designlab
  • home
  • studio
    • about m.e.
    • why choose m.e.?
    • services
    • testimonials
    • awards
  • portfolio
  • beverages
  • restaurants
  • connect
    • contact m.e.
    • blog
  • Menu Menu
You are here: Home1 / Blog
Craft Beer Branding and Logo Design

Craft Beer Branding & Logo Design

September 23, 2014/2 Comments/in Branding, Portfolio/by Matt Everley

Just a sneak peek at some of the branding designed for Granite Falls Brewing Company. They are a truly innovative craft brewer with great ideas and cool spins on classic beer offerings.

Beer Branding for Hickory, NC area Craft Brewer

Above are some recent designs for taphandle graphics. All the GFB taphandles carry the same molded shape—granite handle, topped with the traditional Granite Falls Brewing logo. However each handle has an area for individual beer branding.

Stay tuned for more craft beer branding and design! And in the meantime, check out my creative project for 2015 where I have tasked myself to create 52 logos—1 per week—for the entire year: Beer-Type Logos

 

https://medesignlab.com/wp-content/uploads/2014/09/craftbeer-branding-logos.gif 663 600 Matt Everley https://medesignlab.com/wp-content/uploads/2025/11/medesignlab-icon-200.png Matt Everley2014-09-23 11:47:412026-08-18 17:20:39Craft Beer Branding & Logo Design
Aerial Photo

GoPro Hero 3+ Black: Down and Dirty Photo Quality Review

August 25, 2014/0 Comments/in Opinion/by Matt Everley

Just a quick photo-only quality review on the GoPro Hero 3+ Black. Disclaimer: I’m not a commercial photographer by trade, but rather an art director who is well versed in photography at a semi-pro level. I’ll leave the video review for someone who knows that realm better.

A GoPro is great for what it is intended—an action sports video camera. I have a HERO 3+ Black and for the most part I use it for aerial drone photography and video with the images intended to be used on the web. The videos are crisp and high-quality (although a bit on the digital-looking side) and there are a ton of settings. However, the still photos leave something to be desired. It’s a 12MP camera, but there are no settings for stills other than wide angle vs. normal view and 12MP vs. 7MP. The files are jpegs that are very heavily compressed and there are no options for different levels of quality (and no RAW capabilities either). At 100%, photos look like they have a water-color effect on them. They work well for web, and I use them creatively in print materials. I just don’t think you’d want to create a 300 dpi poster from them, that’s all!

I did some research and there was a firmware update, but it bombed during update and I had a helluva time getting the camera back to where it would start up. (That was back in April, so maybe I’ll try it again!)

GoPro Hero 3+ Black Still Photo Image Examples

The image below is cropped for web use. Not bad, and after you consider you have to optimize it for faster loading (JPEG 60 Quality), I’d say the quality is pretty good.

GoPro Aerial Drone Photo Cropped

The same image, but shown actual size (JPEG 80 Quality) so you can see the detail. Watercolor anyone?

GoPro Aerial Drone Photo Full Size

The GoPro camera meters light automatically, which can help in most situations, but can deliver a bum image you might not be expecting. For instance, look at the image below… This was a dusk/sunset shot I was intending to be simply beautiful. However, what happened was the GoPro took a light reading from somewhere in the bottom part of the photo and blew out the sky. So no pretty sunset! And alternatively, not a great house shot either. There was no way to meter the house or the sky like I can on my DSLR, or even thru my iPhone. An alternative would be for me to take two pictures—one of the sunset sky, and another of the house—in order to fuse them together in Photoshop, but that was not an option. I might be stating the above metering terminology incorrectly, but I think you get the gist.

gopro drone aerial photo before

On the bright side, I am a Photoshop pro and managed to manipulate the shot in order to get a decent image as seen below. I hate to rely on digital imaging and would always rather have a better photo to work with from the start. But there is hope!

gopro drone aerial photo after

The Bottom Line

The GoPro Hero 3+ Black is a nice little camera. For how I use it, the GoPro is great and I hope these images aren’t poo pooing on the GoPro too much. It’s well worth the money, especially for the waterproof video camera and the fact it is SO small for that level of quality. And not to mention the creative factor like attaching it to a remote-controlled hexacopter drone or placing it at the bottom of a bucket of ice water! But if you’re only looking to take great still images, it may be better to invest in a bigger aerial rig that can carry a DSLR (pricey!) or for the water people out there—a waterproof case for your better image quality camera, than to rely on still image photos from the GoPro Hero 3+ Black.

Any thoughts or questions, feel free to leave a comment below!

https://medesignlab.com/wp-content/uploads/2014/08/rex-aerial-photo.jpg 337 600 Matt Everley https://medesignlab.com/wp-content/uploads/2025/11/medesignlab-icon-200.png Matt Everley2014-08-25 10:04:282014-08-25 13:50:44GoPro Hero 3+ Black: Down and Dirty Photo Quality Review
Entrepreneur Exchange: Building Your Brand

Building Your Brand: Business Podcast

August 1, 2014/1 Comment/in Branding, Opinion/by Matt Everley

I was recently invited to be a guest co-host on “Entrepreneur Exchange”—an internet audio show (podcast) on themesh.tv. It was recorded last Friday and officially released today for download and your listening pleasure.

To listen to the show, go to:

Entrepreneur Exchange: Building Your Brand

 

It was a great discussion hosted by Jeff Neuville, Director of the Small Business Center at Catawba Valley Community College and Gary Muller, Business Programs Department Head of CVCC. I was asked to discuss some of the various facets of how to go about building your brand. From reasons to choose a professional to develop your logo and brand’s identity, to using a consistent “voice” when branding social media, and even the psychology of color and how your brand can own it in your market.

I was also fortunate to be able to give a plug to my new aerial drone photography studio, Viking Aerial. Viking uses unmanned aircraft vehicle (UAV) technology to provide aerial photography and videos for Advertising, Real Estate, Commercial Property, Resort Promotion, Action Sports and more. That’s right, I am once again an entrepreneur! And what better to promote my own startup brand than on brand-building podcast?

Instead of having you read all about it, go there and have a listen. And please let me know what you think about the show in the comments below!

https://medesignlab.com/wp-content/uploads/2014/08/building-your-brand.jpg 600 600 Matt Everley https://medesignlab.com/wp-content/uploads/2025/11/medesignlab-icon-200.png Matt Everley2014-08-01 14:18:112014-08-01 14:25:59Building Your Brand: Business Podcast
Facebook Cover Photo Branding Example

Facebook’s Update to Timeline for Business Pages

July 23, 2014/0 Comments/in Branding, Opinion/by Matt Everley

This is an update to my original article below from 2012. Most of the content is still very relative, however since Facebook changes things up (almost monthly it seems!) I felt it best to quickly provide a link to a recent article from Social Media Examiner that covers the latest 2014 update in more detail. Please click the following link for more information…

10 Changes to the Facebook Page Layout: What Marketers Need to Know

And the rest of this is history!

… Read more

https://medesignlab.com/wp-content/uploads/2012/03/Facebook-timeline-example.jpg 316 550 Matt Everley https://medesignlab.com/wp-content/uploads/2025/11/medesignlab-icon-200.png Matt Everley2014-07-23 18:28:012014-07-24 12:37:13Facebook’s Update to Timeline for Business Pages
The BEST way to create content for your blog

The BEST Way to Create Marketing Content for Your Blog

April 1, 2014/0 Comments/in Opinion, SEO/by Matt Everley

What is the best way to generate great articles for your content marketing efforts?

In my humble opinion, it’s to answer an e-mail question! I get questions and consultation requests all day long, every day in my inbox. Whether short or long, I reply with a response that speaks to my expertise in my industry—something you probably do all the time as well! Simply focus on your target market’s pain points and a typical question he/she would ask (or better yet, what this person would perform an internet search for) and off you go.

What was this morning’s inbox question I answered? Why, it was “What do you think is the best way to create content for my blog?” Go figure!

So the next time you are fumbling around looking for something to write, just search your inbox. Chances are, you just wrote a little blog article a few days ago, filled with great content, and you didn’t even know it!

UPDATE—Here are even more great ways to come up with content for your blog: 5 Blog Post Ideas to Bring Variety to Your Content

Have an even better way to generate blog content?

Let me know in the comments below because I’m always on the lookout—just like you!

https://medesignlab.com/wp-content/uploads/2014/04/blog-title-best-way-to-create-blog-content.jpg 300 600 Matt Everley https://medesignlab.com/wp-content/uploads/2025/11/medesignlab-icon-200.png Matt Everley2014-04-01 13:12:322024-09-23 15:07:45The BEST Way to Create Marketing Content for Your Blog
Page 4 of 10«‹23456›»

Categories

  • Branding
  • Logo Design
  • Opinion
  • Packaging Design
  • Portfolio
  • Press Releases
  • SEO
  • Tutorials
  • Web Design

Archives

  • September 2026
  • November 2025
  • May 2025
  • May 2024
  • May 2023
  • January 2023
  • May 2021
  • September 2020
  • June 2017
  • September 2016
  • August 2016
  • June 2015
  • April 2015
  • December 2014
  • September 2014
  • August 2014
  • July 2014
  • April 2014
  • March 2014
  • December 2013
  • October 2013
  • August 2013
  • April 2013
  • October 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • August 2011
  • January 2011
  • December 2010
  • October 2010
  • August 2010
  • July 2010
  • June 2010
m.e.designlab - Hickory, NC graphic design studio

A branding and graphic design studio in Hickory, NC since 2005.

home   services   portfolio   studio   connect

Facebook Instagram LinkedIn

Scroll to top Scroll to top Scroll to top