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Hickory, NC Graphic Design Studio Launches New Website

Hickory NC Graphic Design Studio Launches New Website

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HICKORY, NC           Hickory-based graphic design studio m.e.designlab has a new, redesigned website, www.matte69.sg-host.com. Enhancements to the new website include responsive design, blog, newsletter signup, and services for industry trends such as mobile website optimization, social media and e-mail marketing.

“The new design showcases the big picture of branding my studio offers,” says Matt Everley, owner and creative director of m.e.designlab. “The goal was to provide an example of what a client can expect to receive when obtaining my services.”

Everley said the new design will better meet the needs of visitors by making the site easier to use, more appealing and mobile-friendly. In addition, the site has been updated to feature recent portfolio examples.

m.e.designlab is an award-winning graphic design studio offering visual branding solutions for small businesses and startups including custom logo design, advertising, web development and e-mail marketing. For more information, call 828-441-0010 or visit www.matte69.sg-host.com.

Website User Storyboard

User Storyboards for Website Design

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In the web/app/software development world, a traditional “user story” is composed of several statements in which deliverables portray “As a <type of user>, I want <some goal> so that <some reason>.” In other words, what a user wishes to accomplish and why. Likewise, for design and layout purposes, I like to develop what I call a “user storyboard”, which shows several different user personas and their “journey” through a web site.

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Responsive Web Design & Development for KGP Logistics

Hickory NC Graphic Designer Wins Award for Responsive Web Site

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HICKORY, NC        Matt Everley, of Hickory, NC-based graphic design studio m.e.designlab, was recently selected as a winner for a 2013 American Graphic Design Award by a nationwide panel of judges. The award recognizes excellence in communication and graphic design.

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Reasons NOT to Hold a Logo Design Contest

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I recently created a proposal for the logo design/identity development for a potential client, along with web design. When they got back with me, they were excited to get started on the web site, but told me they would not be needing my logo design services because they were going to hold an internal “design” contest for their logo. Very disheartening to say the least—not as much for the loss of opportunity for me, but more for the side-stepping of a core asset to the image of the business.

A logo is the very first impression people get of a company. It needs to be original, convey quality and look professional! It’s the starting point of the entire corporate image, and it should reflect the necessary time, thought and skill that goes into designing it. So I wrote them an email with a few questions…

Some questions to take into this logo contest:

  1. How much research will be conducted into creating each logo?
  2. Will any brainstorming or sketching be carried out?
  3. How much time will be spent on creating the logos?
  4. Will it be worth the time and effort for a bad outcome?

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Email Marketing for Small Business

Helpful Tips and Links for Effective Email Marketing

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If you’ve found this link, you either attended my Effective Email Marketing workshop at the Small Business Center in Hickory, NC or the search engine gods have shined their face on one of my blog posts! Either way, I’m grateful you came. The following links are provided to help you build your email list or provide support for starting or maintaining an on-going email campaign.

Email Marketing Defined:

Recommended Email Marketing Service Providers and List Managers for Small Businesses:

Mail Chimp Resources & Tutorials:

A Step-by-Step Guide to getting started with email marketing from Startup Savant:

Excellent Infographic from Emarketing Solutions:

Ways to Build Your Email Marketing List:

Once You Are Up and Running:

So there you have it! Or some helpful links anyway. I find whenever I need a helpful hint or tip about email marketing (or any other subject for that matter), I simply head to Google and search. You’ll be amazed at what you find!

As always, please feel free to comment on this article or on the workshop itself. Thanks for visiting!

m.e.designlab - Hickory, NC graphic design studio

A branding and graphic design studio in Hickory, NC since 2005.

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