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Matt Everley

About Matt Everley

Matt Everley is a seasoned creative director and brand strategist with over two decades of experience developing visual identities and marketing solutions for nationally recognized brands, Fortune 500 companies, and global agencies.

Entries by Matt Everley

Craft Beverage Can Label Printing – Which is Best?

September 1, 2026/0 Comments/in Packaging Design/by Matt Everley

Let’s break down the four big options craft beverage brands are choosing between right now for cans: pressure-sensitive stickers, shrink sleeves, digitally printed (or “painted”) cans, and direct-to-substrate printing. None of these is universally “best.” Each one solves a different problem, and the right call depends on your volume, your timeline, and how often you’re planning to switch things up.

Hickory Graphic Designer and NC Brewery Win International Packaging Design Award

November 10, 2025/0 Comments/in Branding, Packaging Design, Press Releases/by Matt Everley

HICKORY, NC      Hickory-based graphic designer Matt Everley and City Walk Brewing recently won a 2025 CBMA Platinum “Crushie” Award for Best Can Label Design in the Ready-to-Drink Cocktails category. The award recognizes excellence in craft beverage marketing and design worldwide. The competition was presented by Craft Beverage Marketing Awards. The winning entry was […]

Hickory Graphic Designer & NC Distillery Win American Packaging Design Award

May 8, 2025/0 Comments/in Branding, Packaging Design, Press Releases/by Matt Everley

HICKORY, NC         Hickory-based graphic design studio m.e.designlab and City Walk Distilling were recently selected as winners for a 2025 American Packaging Design Award by a nationwide panel of judges. The award recognizes excellence in communication and graphic design. The competition was presented by Graphic Design USA Magazine. A highly selective 10% […]

WordPress vs Shopify: Which is Best for Your Online Store

May 6, 2024/0 Comments/in Opinion, SEO, Web Design/by Matt Everley

NOTE: This blog article was originally written 3 years ago. Have my opinions changed? Not really! Read on… I’ve been building custom websites with shopping cart functionality for years. Two of my favorite platforms are WordPress and Shopify. Here’s some info on the pros and cons of both for selling online! In a nutshell, WordPress (WP) is an […]

Graphic Designer Wins American Packaging Design Award

May 11, 2023/0 Comments/in Branding, Packaging Design, Press Releases/by Matt Everley

HICKORY, NC          Matt Everley, of Hickory-based graphic design studio m.e.designlab, was recently selected as a winner for a 2023 American Packaging Design Award by a nationwide panel of judges. The award recognizes excellence in communication and graphic design. The competition was presented by Graphic Design USA Magazine. A highly selective 10% of the 2,000+ entries […]

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