I recently created a proposal for the logo design/identity development for a potential client, along with web design. When they got back with me, they were excited to get started on the web site, but told me they would not be needing my logo design services because they were going to hold an internal “design” contest for their logo. Very disheartening to say the least—not as much for the loss of opportunity for me, but more for the side-stepping of a core asset to the image of the business.

A logo is the very first impression people get of a company. It needs to be original, convey quality and look professional! It’s the starting point of the entire corporate image, and it should reflect the necessary time, thought and skill that goes into designing it. So I wrote them an email with a few questions…

Some questions to take into this logo contest:

1. How much research will be conducted into creating each logo?
2. Will any brainstorming or sketching be carried out?
3. How much time will be spent on creating the logos?
4. Will it be worth the time and effort for a bad outcome?

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