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Beer-Type Logos

Beer-Type Logos Resurrected

January 10, 2023/0 Comments/in Branding, Logo Design/by Matt Everley

It’s been 7 seven years… and 5 years since any posts to my personal beer branding project called Beer-Type Logos. I have missed it for two reasons:

  1. Because I don’t get to show off my beer branding skillz.
  2. Because I don’t get to show off my beer branding skillz!

Yes, I realize both reasons are the same, but hear me out. I started this logo design project waaaaay back in 2015 in order to be inspired and inspire others. I was continually on the lookout for new craft beers to try, new fonts to try, and a way to display my passion for both. The logos themselves were a ton of work, but I’ve missed creating them. I also endured this project in order to garner relationships with craft breweries (and other beverage companies) and to get more graphic design work in the craft beer market. Well, it happened! So now almost 7 years later, I get to show off my skills again, but this time for logo designs, packaging, websites and other marketing collateral created as by-products of my Beer-Type Logos.

About the Beer-Type Logos Project

For the entire year of 2015, I challenged myself to design 52 logos—1 per week—using a different font to create a unique brewery-style beer logo. The driving factor of the design for each beer-type logo was the font itself. The name of the font and the style dictated the direction of the logo and whether or not I made it all type or integrated other design elements such as icons, flourishes, etc.

About the Resurrection of Beer-Type Logos

For the entire year of 2023, I’m challenging myself once again to promote the type, design, and inspiration behind some of my favorite logos, packaging, websites and marketing collateral I’ve created since the launch of the original Beer-Type Logos. You can read more about the Resurrection of Beer-Type Logo Design and the reasons why on that website.

https://medesignlab.com/wp-content/uploads/2023/01/blog-title-image-BTL2023.png 300 600 Matt Everley https://medesignlab.com/wp-content/uploads/2025/11/medesignlab-icon-200.png Matt Everley2023-01-10 11:23:452023-01-10 11:23:45Beer-Type Logos Resurrected
Beer-Type Logos Art Museum Exhibit

Craft Beer Logo Design Exhibit at Hickory Museum of Art

June 19, 2017/0 Comments/in Branding, Logo Design, Press Releases/by Matt Everley

HICKORY, NC

BEER-TYPE LOGOS

Dates: June 17 – September 17, 2017
Entrance Gallery – Hickory Museum of Art

Hickory, North Carolina graphic designer Matt Everley challenged himself to create 52 brewery/beer logos in one year, each using a different typeface. The font itself became the driving factor for each logo design. His small, one-off type treatments for Granite Falls Brewery served as inspiration for his own line of brewery-style logo designs. This is the first time the entire collection of 52 logos will be on exhibition.

Hickory Museum of Art
243 Third Avenue NE
Hickory, NC 28601

Get Directions to the Museum »

Beer-Type Logos Opening Reception

The Opening Reception for Beer-Type Logos Design Exhibit was a BIG success!

Thank you to everyone who attended the Opening Reception. We had a ton of fun enjoying complimentary pours of Ossem IPA from Granite Falls Brewing, toasting at the bottle share and hanging out with everyone. Be sure to stay tuned for the winning logo that will be brewed this fall, and go by the art museum and vote on your favorite if you haven’t already!

More about the Beer Logo Designer…

Everley designed the Lake Norman Folk Art Festival’s unmistakable “swimming chicken” logo and created the soon-to-be-as-famous pig logo for the Foothills Folk Art Festival.

Visit the Beer-Type Logos website for more information on this project.

Save

https://medesignlab.com/wp-content/uploads/2017/06/beertypelogos-HMA-1.jpg 400 600 Matt Everley https://medesignlab.com/wp-content/uploads/2025/11/medesignlab-icon-200.png Matt Everley2017-06-19 11:09:252017-08-15 13:55:35Craft Beer Logo Design Exhibit at Hickory Museum of Art

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