Building Your Brand: Business Podcast

Entrepreneur Exchange: Building Your Brand

I was recently invited to be a guest co-host on “Entrepreneur Exchange”—an internet audio show (podcast) on It was recorded last Friday and officially released today for download and your listening pleasure.

To listen to the show, go to:

Entrepreneur Exchange: Building Your Brand


It was a great discussion hosted by Jeff Neuville, Director of the Small Business Center at Catawba Valley Community College and Gary Muller, Business Programs Department Head of CVCC. I was asked to discuss some of the various facets of how to go about building your brand. From reasons to choose a professional to develop your logo and brand’s identity, to using a consistent “voice” when branding social media, and even the psychology of color and how your brand can own it in your market.

I was also fortunate to be able to give a plug to my new aerial drone photography studio, Viking Aerial. Viking uses unmanned aircraft vehicle (UAV) technology to provide aerial photography and videos for Advertising, Real Estate, Commercial Property, Resort Promotion, Action Sports and more. That’s right, I am once again an entrepreneur! And what better to promote my own startup brand than on brand-building podcast?

Instead of having you read all about it, go there and have a listen. And please let me know what you think about the show in the comments below!

One Response

  1. […] intended—an action sports video camera. I have a HERO 3+ Black and for the most part I use it for aerial drone photography and video. The videos are crisp and high-quality (although a bit on the digital-looking side) and there are a […]

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