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Matt Everley

About Matt Everley

Matt Everley is a seasoned creative director and brand strategist with over two decades of experience developing visual identities and marketing solutions for nationally recognized brands, Fortune 500 companies, and global agencies.

Entries by Matt Everley

Design through your client's perspective

July 26, 2010/0 Comments/in Branding, Web Design/by Matt Everley

Yesterday I heard a great story of a piece of advice a school consultant gave to a 2nd grade teacher. They were discussing the positioning of alphabet letters and other educational imagery around the classroom. His advice was for the teacher to walk around the classroom on her knees—at the same eye-level of her 7 […]

Retractable Banner Display Design

July 20, 2010/0 Comments/in Portfolio/by Matt Everley

Retractable banner display created for First Legacy Community Credit Union in Charlotte, NC. This large format print will be used for trade shows and speaking engagements. For more information on large format and trade show display design, contact m.e.designlab.

In branding design, the logo comes first!

June 28, 2010/0 Comments/in Branding/by Matt Everley

Well, I can’t say that with 100% accuracy, but 99.9% of the time the logo drives the look and feel of a campaign and establishes your brand. Colors, shapes, typeface, etc. are the building blocks of any branding campaign.

Tips for Getting Found with Google Local Listings

June 16, 2010/0 Comments/in SEO/by Matt Everley

Listing your business is critical to getting found on Google, especially for businesses offering products and services that searchers are looking for locally. (Wow, now doesn’t that make sense!?!) Even if you don’t have a web site, creating a listing on Google Local is a great way to be found—and it’s absolutely FREE!

Reasons not to use a template for web site design

June 10, 2010/0 Comments/in Web Design/by Matt Everley

I’d like to touch on a subject which gets web designers such as myself all steamed up from time to time. Before you decide to choose a template web site design over custom design and development, consider the pros and cons below…

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m.e.designlab - Hickory, NC graphic design studio

A branding and graphic design studio in Hickory, NC since 2005.

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