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Matt Everley

About Matt Everley

Matt Everley is a seasoned creative director and brand strategist with over two decades of experience developing visual identities and marketing solutions for nationally recognized brands, Fortune 500 companies, and global agencies.

Entries by Matt Everley

White Label WordPress to Brand it as Your Own

November 22, 2011/0 Comments/in Opinion, Web Design/by Matt Everley

A colleague and I recently had a discussion around this question: What is the possibility of white-labeling WordPress to brand it as our own? The answer she found was a plugin created and available through Video User Manuals called White Label CMS. This is a great plugin and I think it definitely adds a nice […]

All Fired Up About Customer Loyalty Programs

November 7, 2011/0 Comments/in Opinion/by Matt Everley

I recently went to lunch at Firehouse Subs in my little city of Hickory, NC. I’ve been carrying around a customer loyalty card for at least 2 years now, which says if I buy 7 meal combos, I get the 8th one for free. I knew I was getting close to my freebie and after […]

5 FREE and EASY Ways to Promote Your Web Site

October 25, 2011/0 Comments/in SEO, Web Design/by Matt Everley

So you just created a fabulous new web site for your business… now what? If you build it they will come? Not really. The following presents a helpful list of “free” and “easy” tips and tactics to promote your web site. Why are “free” and “easy” in quotation marks you ask? Ahh, yes, because nothing […]

Hickory NC Designer Wins Three American Graphic Design Awards

October 6, 2011/0 Comments/in Branding/by Matt Everley

HICKORY, NC        Matt Everley, of Hickory, NC-based graphic design studio m.e.designlab, was recently selected as a winner for three 2011 American Graphic Design Awards by a nationwide panel of judges. The awards recognize excellence in communication and graphic design. The competition was presented by Graphic Design USA Magazine. A highly selective 15% of the 8,000+ […]

PROS and CONS of Submitting RFP’s for Contracting Design Work

August 17, 2011/0 Comments/in Opinion/by Matt Everley

As an independent web and graphic design consultant, I am frequently provided with RFP’s (Requests for Proposals) to provide design and visual branding services. These often are accompanied by requests for printing or web design, development and programming. For the most part, I decline to provide a proposal back to the one who sent the […]

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m.e.designlab - Hickory, NC graphic design studio

A branding and graphic design studio in Hickory, NC since 2005.

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