In the web/app/software development world, a traditional “user story” is composed of several statements in which deliverables portray “As a <type of user>, I want <some goal> so that <some reason>.” In other words, what a user wishes to accomplish and why. Likewise, for design and layout purposes, I like to develop what I call a “user storyboard”, which shows several different user personas and their “journey” through a web site.
HICKORY, NC Matt Everley, of Hickory, NC-based graphic design studio m.e.designlab, was recently selected as a winner for a 2013 American Graphic Design Award by a nationwide panel of judges. The award recognizes excellence in communication and graphic design.
I recently created a proposal for the logo design/identity development for a potential client, along with web design. When they got back with me, they were excited to get started on the web site, but told me they would not be needing my logo design services because they were going to hold an internal “design” contest for their logo. Very disheartening to say the least—not as much for the loss of opportunity for me, but more for the side-stepping of a core asset to the image of the business.
A logo is the very first impression people get of a company. It needs to be original, convey quality and look professional! It’s the starting point of the entire corporate image, and it should reflect the necessary time, thought and skill that goes into designing it. So I wrote them an email with a few questions…
Some questions to take into this logo contest:
If you’ve found this link, you either attended my Effective Email Marketing workshop at the Small Business Center in Hickory, NC or the search engine gods have shined their face on one of my blog posts! Either way, I’m grateful you came. The following links are provided to help you build your email list or provide support for starting or maintaining an on-going email campaign.
So there you have it! Or some helpful links anyway. I find whenever I need a helpful hint or tip about email marketing (or any other subject for that matter), I simply head to Google and search. You’ll be amazed at what you find!
As always, please feel free to comment on this article or on the workshop itself. Thanks for visiting!