Branding Archives - Page 3 of 4

Facebook’s Update to Timeline for Business Pages

July 23, 2014/0 Comments/in Branding, Opinion/by Matt Everley

This is an update to my original article below from 2012. Most of the content is still very relative, however since Facebook changes things up (almost monthly it seems!) I felt it best to quickly provide a link to a recent article from Social Media Examiner that covers the latest 2014 update in more detail. Please click the following link for more information…

10 Changes to the Facebook Page Layout: What Marketers Need to Know

And the rest of this is history!

Reasons NOT to Hold a Logo Design Contest

August 12, 2013/0 Comments/in Branding, Opinion/by Matt Everley

I recently created a proposal for the logo design/identity development for a potential client, along with web design. When they got back with me, they were excited to get started on the web site, but told me they would not be needing my logo design services because they were going to hold an internal “design” contest for their logo. Very disheartening to say the least—not as much for the loss of opportunity for me, but more for the side-stepping of a core asset to the image of the business.

A logo is the very first impression people get of a company. It needs to be original, convey quality and look professional! It’s the starting point of the entire corporate image, and it should reflect the necessary time, thought and skill that goes into designing it. So I wrote them an email with a few questions…

Some questions to take into this logo contest:

How much research will be conducted into creating each logo?
Will any brainstorming or sketching be carried out?
How much time will be spent on creating the logos?
Will it be worth the time and effort for a bad outcome?

Hickory NC Graphic Designer Wins Awards for Logos and Web Sites

October 11, 2012/0 Comments/in Branding, Portfolio, Press Releases/by Matt Everley

HICKORY, NC Matt Everley, of Hickory, NC-based graphic design studio m.e.designlab, was recently selected as a winner for six 2012 American Graphic Design Awards by a nationwide panel of judges. The awards recognize excellence in communication and graphic design. Read more

Hickory NC Designer Wins Three American Graphic Design Awards

October 6, 2011/0 Comments/in Branding/by Matt Everley

HICKORY, NC Matt Everley, of Hickory, NC-based graphic design studio m.e.designlab, was recently selected as a winner for three 2011 American Graphic Design Awards by a nationwide panel of judges. The awards recognize excellence in communication and graphic design.

The competition was presented by Graphic Design USA Magazine. A highly selective 15% of the 8,000+ entries were honored this year. Everley’s winning entries were created as the logo for All Gamers Club, Inc. of Hickory, NC; a pocket folder design for NineSigma, Inc. of Cleveland, OH; and the annual report design for The North Carolina Minority Support Center of Durham, NC. The selected pieces and design credits will be featured in GDUSA’s December issue, “2011 Design Annual” and can be viewed online at www.gdusa.com.

Everley has won numerous awards for logos, web sites, direct mail and corporate identity systems including several previous American Graphic Design Awards in the last 8 years. He resides in Hickory with his wife and three daughters.

Matt’s portfolio can be viewed at www.matte69.sg-host.com. For more information, call 828-441-0010.

Hickory NC Graphic Designer Wins Three National Awards

October 4, 2010/1 Comment/in Branding/by Matt Everley

HICKORY, NC Matt Everley, of Hickory-based graphic design studio m.e.designlab, was recently selected as a winner for three 2010 American Graphic Design Awards by a nationwide panel of judges. The awards recognize excellence in communication and graphic design.

The competition was presented by Graphic Design USA Magazine. A highly selective 15% of the 8,000+ entries were honored this year. Everley’s winning entries were created as the logo for the North Carolina Minority Support Center’s Youth Financial Education initiative, the web site design for South Wake Medical Park of Raleigh, NC (designed through Built Creative of Apex, NC) and the brochure design of the 50^th Anniversary of the Building for Corinth Reformed Church of Hickory, NC. The selected pieces and design credits will be featured in GDUSA’s December issue, “2010 Design Annual” and can be viewed online at www.gdusa.com.

Matt has won numerous awards for logos, web sites, direct mail and corporate identity systems including previous American Graphic Design Awards in 2002, 2003, 2005, 2006, 2007, 2008 and 2009. He resides in Hickory with his wife and three daughters.

Matt’s full portfolio can be viewed at www.matte69.sg-host.com. For more information, call 828-441-0010.